Automation as a driver of results
Time and efficiency
Automated processes reduce bottlenecks and accelerate workflows. According to ServiceNow, companies that adopt automation can save up to 77% of their time on operational tasks, allowing projects to flow more quickly and accurately.
Competitiveness
Automation is now a competitive differentiator. According to the same survey, 75% of companies that invest in automation report a direct advantage in the market, whether through faster decision-making or better customer service.
Human capital in strategic tasks
Automation doesn't mean replacing people, but freeing them from repetitive and operational tasks. This movement allows professionals to focus on what really matters: innovation, customer relationships, and growth strategies.
Practical cases of impact
Logistics companies have reduced costs by up to 25% with automated routing (Psico Smart / McKinsey).
Industries that invested in automation saw 30% productivity gains (Nortrez / McKinsey).
Major retail players have managed to reduce order processing time by 20%, increasing customer satisfaction (Nortrez ).
What does this mean for businesses?
The question is no longer “if” automation will transform business, but “how” your company will position itself in this transformation.
Synapx.ai believes that technology should be applied intelligently and humanly:
- Reducing operating costs
- Ensuring process efficiency
- Empowering talent to innovate
Conclusion
The so-called "automation bubble" isn't going to burst; it's consolidating. What's really going to burst are the results of companies that decide to invest now.
Automation is not a trend, it is a survival and growth strategy.

